The millennials are indeed a powerful consumer group in the Indian fashion industry. They are the pacesetters; they dominate the street fashion arena disregarding the glossy magazine covers, the trends, or the runways.

Millennials influence the fashion industry. Their love for budget-friendly fashion apparel, quick fixes, and opportunities to buy clothing at a discount has helped the fast fashion market thrive. Millennials between the age group of 18 to 35 are now opening up towards the idea of saving for life-changing experiences, traveling, and buying a house as opposed to wearing luxury brands and decadent jewels.

While studying into university life and navigating their way through the early years, they prefer flaunting the trendiest look without spending a lot of money. The online shopping boom has significantly influenced their lives, and they hunt down value-added fashion deals that provide quality and quantity.

Online fashion retailers focus on marketing and pricing their campaigns around the lifestyles of the millennials. They have adopted strategies to allure & persuade them to buy shirts online that involve endorsing fashion, buying preference, financial rewards, offers, discounts, and more.

The markets are flooded with diverse fashion, and the demand for high-street apparel is rising. The market is open to receive an abundance of newcomers. The apparel market for new fashion lovers is brimming with various contemporary t-shirts, shirts, dresses, accessories, and a lot more.

Their choices have forced fashion brands to alter their strategies to create trendy apparel, set lower prices, and update their collection, which allows the largest consumer group to buy something new and stylish every other week.

It is fair to remind ourselves that the millennials are trendsetters and not followers because they endorse a glamour lifestyle, wholly original. They won't imitate style statements or celebrity looks. They seek to support their sense of style and validate their originality instead.

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The first response to that question would be 'YES', right? A pocket is a standard element on regular shirts or t-shirts. Some fashion lovers, sew pockets on jerseys too.

A pocket is a must for people handling visiting cards, important papers, or just a pen. 9 out of 10 people will have a pocket sewed on their shirts. A pocket is as common as a shirt collar. None would appreciate the look of a shirt without a pocket, and that, of course, is natural.

A shirt pocket can be as appealing as the cuffs, or the placket, or maybe the pleats on the sleeve. A pocket - plain or stylish completes the shirt.

Collar, Cuffs, Buttons - prerequisites on a dress shirt. While the option to have a pocket and style of a placket is elements depend on personal choice.

Have you ever thought of pleats on a dress shirt, yes, pleats? Akin to pocket and placket, pleats are a matter of individual choice and the level of formality one prefers. However, back pleats have been in vogue for a long-long time. Back pleat gives you a bit of excess material to help increase your comfort of movement at the shoulders and back. Although back pleat has a downside, pleat adds a volume of material at the waist. The added volume robs you from achieving a slim fit, a trend at the moment.

Let's understand the types. Dress shirts usually have three back pleat options: no pleats, rear side pleats, or the center box pleat.

Ordering a customized dress shirt is trending these days. Customization offers choices in choosing the fabric, color, cuffs, color and make of buttons, different types of collar, pocket, placket and more. Customization helps you to make a shirt that fits you and suits your personal style. Amidst the customization process, choosing the right collar is an important element to decide on.

The collar on your dress shirt plays an important role in determining the formality of the shirt. There are numerous types of shirt collars, wide, long & formal, narrower and more. The most noticeable difference among these collars is the width and the distance between the front tip of the collar which defines its style.

Let's know some of the prominent collar styles. There are various styles and shapes; however, in this article, we have included the 9 best styles.

Most men would have a question mark on their faces on reading the topic's question while most would find it meaningless. We all have learned to wear a shirt since we were 5, and that too properly, right?

Choosing the correct fit - sleeves, shoulder, collar, waist, length, is, of course, the first step, wearing a shirt properly at all times, is second. The shirt can be a part of your daily wear or your dress shirt for special occasions, but how do you decide whether you have worn your shirt properly?

Choosing a fabric for shirt based on seasons, sounds new, right? But, yes, wearing a shirt made from a fabric that suits the season is important. It is an essential factor to compliment the way you dress up, how comfortable you are, and how you appear.

If you ask the secret to enhance your persona, make you stand out among the masses, through clothing, the secret lies in choosing the right color of clothing that suits your skin tone.

How many of you have ever worked or gave a thought on this? The number may be equal to nil. None of you is at fault because you have been groomed to accept what looks good on you, irrespective of your skin tone.

In the earlier post, we highlighted three different body types. Yes, the description of body types is technical in that post. In this article, the classification of body types is described in commonly used terms.

Triangle, Inverted Triangle, Rectangle, Oval, and Trapezoid are terms commonly used for body types. Clothing for all body types varies and you should ensure your choice of clothes matches your body type. That's the only way to keep your personality attractive and NOT unwanted or vague looking.

What would be your first reaction to this question? Obviously, you would just look at yourself and say, thin, medium or heavy built. Nothing wrong in it.

But you might wonder, what does body type mean? Besides the common expression of body types, there are three body types - the endomorph, the mesomorph, and the ectomorph. Each individual, including yourself, is not bound to one category or the other. Body type depends on your genes, lifestyle, and health history. Body type can change from a thin, medium, heavy frame to healthy and well-built if you are active at the gym.

No matter what, an ironed shirt enhances your personality. On the other hand, wearing a wrinkled shirt depletes all the efforts of looking graceful whilst maintaining your posture.

Whether attending office, official gatherings, or a casual outing, you would look good in an ironed shirt, you could easily create an impression, compared to putting on a wrinkled one.